But Creative Cloud includes a whole lot more, with a broad range of desktop tools that are essential for many creatives. Some of the most popular Adobe apps, such as Photoshop and Illustrator (see our guide to how to download Photoshop), are now available for the iPad as well as for Mac and Windows. The Creative Cloud suite includes more than 20 apps for creatives, whether you're an illustrator, a digital artist, video editor or hobbyist, and they're always being updated and improved. Why subscribe to Adobe? Well, Adobe's apps have been the go-to creative software for artists and designers from all kinds of disciplines for a long time now, and there's good reason for that. a tough project, if it’s hard for me to completely understand it, I can’t imagine how was it for the designers involved in the process.View Deal Why subscribe to Adobe? Why subscribe to Adobe Creative Cloud? However, let’s say I’m a photographer that uses all of the”Photography apps”, do I really need to know that my apps are part of the same package? Or is it more important for me to quickly differentiate them within the group of apps? For me is the latter. I understand that having a different color for each app wasn’t really scalable, and that grouping apps by usage makes sense for a pricing model. If the main reason was to make products easier to recognize, let me tell you that making everything the same colors wasn’t the best solution. This time I’m going to share my Final opinion with what designers are saying on social media. The main purpose of this is to ensure customers can easily find the products they need… but… Final Opinion In terms of color, every product won’t have its own color anymore, instead, products will be organized by categories such as Photography or Video & Motion, and all apps within that category will share the same color. This is meant to have a flexible system that works across systems and devices (and probably because it didn’t make sense to split mobile and desktop apps with different corner styles.) Well, in 2020 Adobe is saying F that, we are changing everything again.Īdobe will keep the 2-letter mnemonic system, and add a 3-letter mnemonics level to identify product families, for example Adobe Photoshop (Ps) and Adobe Photoshop Camera (PsC).Ĭreative Cloud and all product logos will ditch the border and have rounded corners. In 2017 Adobe revealed a new brand system that consolidated the design into 4 main elements: (1) The two-letter mnemonic system, (2) The use of a border, (3) Desktop products use a square shape, while mobile products use rounded corners, and (4) a color matrix to avoid using the same color in different products. However, to be honest, the idea of clicking a multicolored icon to reveal a suite of products that are color-coded is kinda appealing. Honestly, I’m surprised that they went with the biggest cliché of creativity, a rainbow! It is exactly what WordArt used to be, and I think I can speak for most designers that we aren’t big fans rainbow gradients, especially because that’s what non-designers associate with design and creativity. Based on this, the Creative Cloud logo has been updated from red to a rainbow gradient that, according to Adobe, represents creativity and brings the colors of all of the brand products together. Old Logo New 2020 Logo Adobe Creative Cloud: Creative as a rainbowĬolors have always been a core part of Adobe products, everyone knows that Illustrator is yellow and Photoshop is blue. For 2020, the brand is shifting to a single color, all-red, to ensure the mark is functional across all surfaces and sizes.ĭefinitely not a big change, and I’m not sure why it is even considered an update rather than a logo variation, but I mean, it’s OK I guess. The Adobe Logo: All-red everythingĪdobe’s red & black logo has represented the brand since 1993. This new system replaces the one launched in 2017, which took them almost a year to develop. Last March, Adobe started rolling out a new design system for its 50+ apps to ensure they are easy to navigate and understand for users.
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